Why the wellness industry got fasting completely wrong

Think you know fasting? Think again.

Think you know fasting? Think again.

The Cult of Hustle & Hollow Wellness tells you to fast for productivity or to fit into your clothes. But fasting was never about hacking your body. It’s an ancient practice that heals the soul and renews your strength.

Scripture makes the call clear

Matthew 6:16 — “When you fast, do not look gloomy like the hypocrites…”
Jesus assumed His people would fast. Not as punishment, but as a rhythm of drawing near to God.

The saints saw fasting as freedom

St. Basil the Great said: “Fasting gives birth to prophets and strengthens the powerful; fasting makes lawgivers wise.” For the early Church, fasting was not deprivation — it was liberation from the passions that enslave us.

Science confirms the renewal

Research in Cell Metabolism shows that fasting boosts production of BDNF, a protein that supports brain clarity, memory, and focus. It also lowers inflammation, giving the body space to heal.

How to reclaim the practice today

  • Begin with one skipped meal a week, filling that time with prayer.

  • Drink water and read a psalm when hunger rises.

  • Pair your fast with an act of mercy: help someone in need, donate food, or give encouragement.

Why this matters for professionals

The hustle industry uses fasting as another way to “optimize” yourself for more work. Blue Church Living reclaims fasting as a way to restore balance, focus, and peace. When you fast God’s way, you stop being a slave to busyness and become steady in His strength.

Fasting is not about shrinking your body. It’s about enlarging your soul.